Recurring Revenue

Hosted by Dana Whitcombe

Former CFO turned operating advisor Dana Whitcombe breaks down net revenue retention, CAC payback, and the board-level numbers that separate durable software businesses from vanity growth.

156 episodesWeekly

Episodes

The NRR Number That Fooled a Board

How logo churn hid inside a healthy-looking dashboard.

40 min

Pricing Packaging for Land-and-Expand

A pricing consultant on restructuring tiers mid-scale.

36 min

CAC Payback in a Higher-Rate World

Why the old payback benchmarks stopped working.

33 min

What Rule of 40 Actually Measures

A more honest read on the growth-versus-profit tradeoff.

38 min