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Scaling Past $10M ARR Without Losing the Founder Edge

June 18, 202552 min

Jordan Pratt

Founder & CEO, Fieldstack

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Show Notes

Jordan Pratt bootstrapped Fieldstack to $14M ARR before taking a first check. He talks through the operating discipline that let him scale without diluting the product instincts that got him there.

Key Takeaways

  • 1AI tooling replaced two full support roles without hurting response times.
  • 2Founder-led sales should not end the day you hire your first AE.
  • 3Growth equity term sheets reward operating discipline more than growth rate alone.

About Jordan Pratt

Jordan Pratt is founder & ceo at Fieldstack, and joined Capital Founders Forum to discuss scaling and ai in operations within saas.

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