SaaSEnterprise salesGo-to-marketProduct-led growth
Enterprise Sales Without an Enterprise Sales Team
February 27, 202544 min
Show Notes
Priya Nair built a $40M enterprise pipeline with a five-person go-to-market team. She talks through the sequencing that let a small team compete for large accounts.
Key Takeaways
- 1Product-led growth and enterprise sales are not mutually exclusive — sequencing matters.
- 2A narrow ICP outperforms a broad one at every stage past seed.
- 3Champions inside the buying committee matter more than the RFP process.
About Priya Nair
Priya Nair is vp of revenue at Latitude Software, and joined Capital Founders Forum to discuss enterprise sales and go-to-market within saas.
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